The Ribbon

What lives inside the envelope.

High-quality grosgrain. Slightly wider than a typical lapel ribbon. On the back, three words: Ask Me In.

A teal grosgrain ribbon resting on warm paper

Specifications

Bondi blue. Grosgrain. Wider than usual.

Colour
Bondi blue — the Mediterranean, the Pacific, the spirit of the flag without being the flag.
Material
High-quality grosgrain. Not cheap synthetic — it must feel significant when held.
Size
Standard lapel proportions, deliberately wider than a typical awareness ribbon. It should be noticed.
Back
A small printed stamp — only the words 'Ask Me In' and a simple wave motif. Bondi. The ocean. Australia.

The Kit

Two envelopes. One ribbon. Infinite reach.

Envelope One holds the only ribbon in the kit. Envelope Two holds the invitation to pass it on — digitally, by QR code. Ribbons themselves only live in one place.

Envelope One

"Open this when you're alone."

Inside

  • — The ribbon
  • — A handwritten card
I've been thinking about who I trust most outside my community. I chose you.

You may have noticed things feel different lately for Jewish Australians. I'm not asking you to fight anyone or say anything political. I'm just asking — will you wear this, and let me know I'm not invisible?

If you say yes, open the second envelope — it's how you pass this on.

— [handwritten name]

Envelope Two

No ribbon inside. This is how it travels.

Inside

  • — A printed card with a unique QR code
  • — A short note explaining what to do
Now it's your turn. You won't find a ribbon in here — only a code.

Scan it, then think of one person you trust. Send them the link. Let them feel what you felt.

If they want to wear a ribbon of their own, they can collect one — in person — from the Sydney Jewish Museum. That's the only place ribbons live. Everywhere else, this travels by trust.

This is how light travels.

Where ribbons come from

One source. In person.

Ribbons are not mailed. Not sold. Not reprinted at home. The QR code in Envelope Two is what spreads the invitation — the museum visit is what earns the ribbon.

The only place to collect a physical ribbon is the Sydney Jewish Museum. You walk in, you sit with the story, you leave with a ribbon in your hand.

Find the museum →
A cream envelope with a teal ribbon on a wooden windowsill